Sportsnet / Toronto Raptors 2019 Championship

The Toronto Raptors won their first championship and I was tasked with producing the playoffs campaign for Sportsnet. This was a massive project that started with the playoffs launch spot and was later updated as the team went on to the finals and eventually winning it all. Music is very important and picking the right track can make or break anything. In a brainstorm session, the idea of using 'Ready or Not' came up. Lyrically, it was a great fit. And who doesn't love some classic Fugees? The orignal track didn't have the right vibe we wanted so we went ahead and had a music producer create a new instrumental from scratch. I then had Aphrose, a local Toronto vocalist, track the vocals. Gold was also an important motif. From integrating it into the Sportsnet brand to having the Larry O'Brien trophy featured, it was important to use gold while still maintaining the Sportsnet brand. Our design team did an amazing job of incorporating gold into the spot.